Investigation of an intelligent personalised service recommendation system in an IMS based cellular mobile network

Success or failure of future information and communication services in general and mobile communications in particular is greatly dependent on the level of personalisations they can offer. While the provision of anytime, anywhere, anyhow services has been the focus of wireless telecommunications in recent years, personalisation however has gained more and more attention as the unique selling point of mobile devices. Smart phones should be intelligent enough to match user’s unique needs and preferences to provide a truly personalised service tailored for the individual user. In the first part of this thesis, the importance and role of personalisation in future mobile networks is studied. This is followed, by an agent based futuristic user scenario that addresses the provision of rich data services independent of location. Scenario analysis identifies the requirements and challenges to be solved for the realisation of a personalised service. An architecture based on IP Multimedia Subsystem is proposed for mobility and to provide service continuity whilst roaming between two different access standards. Another aspect of personalisation, which is user preference modelling, is investigated in the context of service selection in a multi 3rd party service provider environment. A model is proposed for the automatic acquisition of user preferences to assist in service selection decision-making. User preferences are modelled based on a two-level Bayesian Metanetwork. Personal agents incorporating the proposed model provide answers to preference related queries such as cost, QoS and service provider reputation. This allows users to have their preferences considered automatically